Enter early
Explore your category before general sponsorship opportunities are fully allocated.
Founding Sponsor Opportunities
Own Your Category at the Heart of the Property Conversation
Property Expo Birmingham launches on 26 & 27 November 2026 at the National Conference Centre, Birmingham — six property communities under one roof. We're inviting a small group of brands to sponsor it as Founding Sponsors, with category exclusivity, the strongest positioning, and recognition carried into every future edition.
Founding Sponsor places are limited. Applying does not create a financial commitment — we review your objectives, then come back with the opportunities that fit.
When26 & 27 November 2026
WhereNational Conference Centre, Birmingham
FormatTwo-day expo · 10:00–4:30
Audience6 property communities, one roof
Why It's Different
Why becoming a Founding Sponsor is different
Most sponsorships begin after an event's identity, programme and commercial structure are already set. A Founding Sponsor joins earlier — with more scope to shape activations, establish category association and grow with the show.
Help shape the activation
Work with the organiser to build activity around your objectives and target audiences.
Build with the show
Create a relationship that can continue across future editions and the year-round community.
Organised by B2B Growth Hub Limited
A new show, run by an established events team
B2B Growth Hub runs Property Expo Birmingham on behalf of a membership network built around one idea: businesses grow faster through direct contact than through marketing spend alone. We work with companies at every stage, from founders taking their first stand to developers who've exhibited with us for years, and our job is making sure the right people end up talking to each other.
Led by Santosh Kumar, Global CEO, and Event Director Nagendra Mishra — your direct contact for sponsorship.
The audiences you'd reach
Two days connecting six property communities, UK and international:
- Property buyers & homeowners
- Investors & portfolio builders
- Landlords & letting agents
- Developers & construction
- Mortgage, finance & professional services
- International developers & investors
The Founding Sponsor Advantage
Claim your category at the ground floor
Only a handful of Founding Sponsor positions exist, and each category can be held by one brand. Secure yours now and grow with the show, year on year.
Founding Sponsor status — recognition carried into future editions
Category consideration — the official partner in your sector
Prominent brand placement across the event website and on-site
Speaking or content consideration in the programme
On-site hospitality and priority networking access
First pick of activations before general sponsors are confirmed
A tailored package shaped around your objectives
Agreed performance reporting after the event
What every confirmed sponsor is guaranteed
Your brand on the official show website as a sponsor
Inclusion in pre-event promotion to registered delegates
On-site brand presence at the event
A named point of contact and a written agreement
Everything beyond this baseline — category exclusivity, speaking, activations, hospitality and reporting — is shaped with you and set out in a written agreement.
Sponsorship Routes
Three ways to show up
Founding Sponsorships are shaped around your objectives — most start from one of these routes. Prices are set per package; tell us your goals and we'll build the right fit.
Headline
Most visibleEvent-wide presence
- Top-level association across every channel
- Senior speaking consideration
- VIP hospitality & networking
- First choice of activations
Category
Own your sector
- Official partner status in one category
- Community or theatre alignment
- Targeted audience visibility
- Content & lead-capture activations
Feature
One high-impact moment
- Sponsor a theatre, lounge or experience
- Naming & branding rights
- Programme inclusion
- A focused, cost-effective entry point
What You Create Together
A clear value exchange
Sponsorship here isn't logo placement — it's a trade that works both ways.
You bring
You get
Shared outcome
Your product or service
Category positioning + on-site presence
Buyers associate your brand with your sector
Expertise / a speaker
Stage, panel or content slot
Thought leadership in front of a warm audience
A campaign budget
Cross-channel visibility + lead capture
Qualified conversations, not passive logos
An international project
Pavilion / showcase + delegation access
UK market entry and investor introductions
A Campaign, Not a Logo
Build a campaign around the show, not just a presence at it
The expo runs over two days — but a well-designed sponsorship creates touchpoints before, during and after those dates.
1
Before the show
- Sponsored emails & interviews
- Webinars & guides
- Social content & landing pages
- Buyer / investor campaigns
- Appointment generation
Create awareness and engagement before the doors open.
2
During the show
- Branding & speaking
- Demonstrations & clinics
- Hosted networking & VIP hospitality
- Booked meetings
- Content capture & interviews
Convert awareness into conversations and participation.
3
After the show
- Follow-up content & recordings
- Post-event emails & reports
- Lead follow-up & appointments
- Case studies & social content
- Future campaigns
Extend the value well beyond the live event.
Why Sponsor
More than visibility. A platform for commercial growth.
Every sponsorship opportunity should begin with your objectives. Whether you want to build awareness, generate opportunities, educate the market, launch a solution or connect with decision-makers, we'll explore how your organisation can participate meaningfully across the event and its year-round ecosystem.
Increase brand recognition
Reach relevant audience communities
Generate qualified conversations
Build trust and credibility
Demonstrate expertise
Launch or showcase products
Develop partnerships
Create reusable content
Engage decision-makers
Gather market insight
Strengthen industry positioning
Measure engagement and outcomes
Audience Reach
Connect with the audiences that matter to your business
Every community is a dedicated zone and educational track on the show floor. Find yours and see the commercial opportunity.
First-Time Buyers & Homeowners
Who they are
People buying, moving or improving a home.
What they need
Clear financial guidance, mortgage readiness, legal clarity and trusted suppliers.
Your commercial opportunity
Reach high-intent consumers at the exact moment of a major financial decision.
Recommended activations
First-Time Buyer Learning Journey · Mortgage Clinic · Home Guide sponsor
Relevant sponsor sectors
Mortgage lenders & brokers, housebuilders, estate agents, conveyancers, surveyors, insurers, home-improvement, energy and moving brands.
Property Investors
Who they are
People building wealth through property.
What they need
Market intelligence, tax structuring, deal pipeline and specialist finance.
Your commercial opportunity
Position your brand as a trusted growth partner to capital deployers.
Recommended activations
Investor Lounge host · Deal-stage sponsor · Wealth & Tax seminar track
Relevant sponsor sectors
Banks, specialist lenders, property platforms, investment services, accountants, tax advisers, solicitors, sourcers and wealth firms.
Landlords & Property Managers
Who they are
Private and portfolio landlords and their agents.
What they need
Compliance tools, tenant management, energy upgrades and dispute protection.
Your commercial opportunity
Demo SaaS, insurance and services directly to portfolio decision-makers.
Recommended activations
Landlord Hub sponsor · Compliance Clinic · PropTech Demo Stage
Relevant sponsor sectors
PropTech & letting software, legal/compliance, insurers, maintenance networks, energy-efficiency and accounting.
Developers & Construction Professionals
Who they are
The businesses building Britain's homes.
What they need
Development finance, planning expertise, MMC and sustainable materials.
Your commercial opportunity
Secure high-value supply-chain partnerships and project funding.
Recommended activations
Developer Roundtable · Sustainable Building Zone · Finance Stage host
Relevant sponsor sectors
Development finance, construction, architects, planners, material suppliers, sustainability consultants and MMC providers.
Property Professionals
Who they are
The professionals who power the sector.
What they need
Practice-growth tools, referral networks, regulatory updates and agency tech.
Your commercial opportunity
Build distribution networks, recruit partners and sell enterprise services.
Recommended activations
Professional Networking Lounge · Agency Leadership Stage · Masterclass
Relevant sponsor sectors
CRM & PropTech platforms, professional bodies, recruitment, marketing agencies and legal tech.
International Developers, Investors & Delegations
Who they are
The global property community.
What they need
UK market-entry guidance, FDI pipelines, legal advice and local partners.
Your commercial opportunity
Connect global capital with UK real estate and introduce projects to UK buyers.
Recommended activations
Global Property Gateway sponsor · International VIP Reception · Country Spotlight
Relevant sponsor sectors
Global developers, international banks, investment-promotion agencies and foreign law firms.
Sponsor Outcomes
What could your organisation gain?
Brand Visibility
Opportunities may include: Website, registration journey, email campaigns, social content, signage, stage branding, digital screens, delegate comms, print, webinar promotion, on-demand content.
Increase recognition by placing your brand within relevant, repeated audience experiences.
Thought Leadership
Opportunities may include: Keynotes, panels, seminars, workshops, webinars, roundtables, podcasts, expert articles, market reports and guides.
Become part of the conversations shaping the property sector.
Speaking and editorial participation remain subject to programme suitability and organiser approval.
Qualified Audience Engagement
Opportunities may include: Demonstrations, consultations, ask-the-expert sessions, appointment booking, workshops, polls, roundtables, networking, downloads and consent-based lead capture.
Create meaningful engagement rather than relying only on passive exposure.
Business Relationships
Opportunities may include: Customers, developers, investors, landlords, advisers, industry bodies, local authorities, delegations, distribution and strategic partners, media.
Build relationships that may continue beyond the event itself.
Category Positioning
Opportunities may include: Official Mortgage, Banking, Legal, Insurance, PropTech, Construction, Sustainability, International Investment, Learning or Networking Partner.
Explore category-led positioning aligned to your sector.
Category availability is limited, exclusivity is not automatic and any exclusivity must be agreed contractually and approved by the organiser.
Content Creation
Opportunities may include: Speaker interviews, video clips, podcast episodes, webinar recordings, session highlights, photography, expert articles and post-event content.
Create content that can support your future marketing and communication.
Market Intelligence
Opportunities may include: Popular topics, audience-interest trends, engagement levels, poll responses, common questions, geographic trends, content performance and registrations.
Access aggregated insight, subject to privacy, consent and data-protection requirements.
Sponsors do not automatically receive personal attendee data.
Measurable Reporting
Opportunities may include: Visibility, impressions, email exposure, social engagement, registrations, attendance, downloads, appointments, enquiries, content views and feedback.
Reporting is aligned with the agreed objectives and the activations in the final agreement.
Sponsorship Opportunities
Choose where you want to make an impact
Opportunities are objective-led and asset-led, not fixed Gold, Silver and Bronze packages. Every partnership starts with your goals.
Headline Event Sponsorship
Event-wide presence and high-level positioning: prominent association, cross-channel visibility, senior speaking consideration, VIP hospitality, content participation and reporting.
Explore Headline SponsorshipCommunity Sponsorship
Align with one of the six property communities — audience-specific visibility, relevant content, community-page branding, targeted campaigns and community insights.
Sponsor an Audience CommunityLearning Hub Sponsorship
Associate with practical education and expert insight — the Learning Hub, theatres, keynote programmes, webinar series, masterclasses, on-demand libraries and podcasts.
Sponsor the Learning HubTheatre Sponsorship
Naming rights, stage branding, programme inclusion, session introductions, digital visibility, hospitality and theatre performance reporting.
Sponsor a TheatreContent & Thought-Leadership
Sponsored webinar series, podcast partnerships, industry reports, guides, research surveys, expert interviews and market-insight campaigns. All sponsored content is clearly labelled.
Explore Content PartnershipsNetworking Sponsorship
Networking lounge, VIP reception, international delegation reception, investor roundtable, hosted-buyer programme, meeting areas and business matching.
Sponsor NetworkingTechnology & Experience
Event app, registration experience, digital agenda, meeting-booking platform, Wi-Fi, charging stations, digital screens and navigation tools.
Sponsor the Event ExperienceSustainability & Social Impact
Sustainability programme, net-zero theatre, sustainable-development content, community initiatives, accessibility support and skills programmes.
Explore Impact PartnershipsInternational Partnership
Country pavilion, international developer showcase, market spotlight, delegation programme, global investor roundtable, networking reception and country webinars.
Explore International SponsorshipObjective-Led Selector
What would you like your sponsorship to achieve?
Select your objectives and we'll suggest relevant opportunities to explore.
Select what you want your sponsorship to achieve:
Pick one or more objectives above and we'll recommend the sponsorship route that fits best.
Your Route to Sponsorship
A clear, collaborative process
1
Register Your Interest
Tell us about your organisation, audience and objectives.
2
Sponsorship Discovery
Our team reviews your requirements and discusses the most relevant opportunities.
3
Tailored Proposal
A proposal is developed around suitable assets, activation ideas, timelines and objectives.
4
Agreement & Planning
Once agreed, rights, responsibilities, deliverables and timelines are documented.
5
Activation
Sponsor and organiser coordinate campaign content, event activity and engagement.
6
Reporting & Review
Relevant agreed results are shared following the campaign or event.
Ready When You Are
Two ways to get started
Pick the route that fits — each opens a short form. We review every enquiry and reply with the opportunities that match your goals.
Apply as a Founding Sponsor
Tell us your objectives and the audiences you want to reach. The main route to secure your category.
Start applicationRequest the prospectus
Not ready to apply? Get the sponsorship prospectus as soon as it's ready for this inaugural edition.
Request itWhat happens next
1
We review
Our sponsorship team reads your objectives and audience priorities.
2
We call
A short discovery conversation to shape the right opportunities.
3
You decide
A tailored proposal — nothing is committed until you sign.
Prefer to talk first? Book a 15-min sponsorship call.
Our Approach
A sponsorship approach built around your objectives
Relevant
Opportunities should align with your target audience and business objectives.
Flexible
Packages may combine visibility, content, engagement, hospitality and digital activity.
Transparent
Agreed deliverables, responsibilities and timelines are documented clearly.
Measurable
Reporting reflects the activities and metrics included in the agreement.
Responsible
Audience data, consent, content and sponsored activity are managed appropriately.
Collaborative
Sponsors work with the organiser to create meaningful participation, not disconnected logo placement.
Illustrative Examples
What successful sponsorship could look like
The following are illustrative examples to show how sponsorship could work — not actual completed campaigns.
Objective: Reach first-time buyers and generate qualified mortgage conversations.
- Sponsor the First-Time Buyer Learning Journey
- Support mortgage-readiness sessions
- Provide an educational checklist
- Host an approved Q&A session
- Offer appointment booking
- Receive agreed campaign reporting
Objective: Demonstrate technology to landlords and property professionals.
- Sponsor the Innovation Stage
- Deliver product demonstrations
- Join an expert panel
- Host a webinar
- Create a technology guide
- Arrange bookable consultations
Objective: Build awareness among UK investors and identify potential partners.
- International showcase
- Country spotlight session
- Investor roundtable
- Digital project profile
- Delegation networking
- Post-event follow-up campaign
FAQ
Frequently asked questions
Why sponsor the first edition instead of waiting?
Because being first is the advantage. Founding Sponsors secure their category before anyone else, help shape how the show works, get the strongest positioning, and keep Founding Sponsor recognition as the event grows year on year — none of which is available once an event is established.
What does a Founding Sponsor get?
Category consideration (e.g. the official partner in your sector), prominent brand placement across the site and event, speaking and content consideration, on-site hospitality and networking access, first pick of activations, and recognition carried into future editions. Exact scope is agreed in writing.
Is Founding Sponsor availability limited?
Yes. Founding Sponsor status is limited and confirmed on a first-agreed basis ahead of the show on 26 & 27 November 2026. The earlier you talk to us, the more we can build together.
Who can sponsor The Great Property Show UK?
Any organisation whose products, services or objectives are relevant to our property audiences — from lenders, agents and PropTech firms to construction, legal, international and professional-services businesses.
What sponsorship opportunities are available?
Opportunities are objective- and asset-led rather than fixed tiers: headline, community, learning hub, theatre, content, networking, technology, sustainability and international partnerships.
Can sponsorship be customised?
Yes. Packages may combine visibility, content, engagement, hospitality and digital activity around your objectives.
Is category exclusivity available?
Category positioning may be explored, but availability is limited, exclusivity is not automatic and any exclusivity must be agreed contractually and approved by the organiser.
Can sponsors speak at the event?
Speaking may be part of a package, but all programme participation remains subject to editorial review, suitability and availability.
Can sponsors collect attendee details?
Lead capture can be included with appropriate consent. Sponsors do not automatically receive personal attendee data; any data activity follows privacy and data-protection requirements.
What's the difference between the waiting list and registering interest?
Joining the waiting list means receiving relevant updates. Registering interest means requesting a sponsorship discussion. Neither creates a confirmed sponsorship agreement.
Does registering interest reserve a sponsorship?
No. Registering interest or joining the waiting list does not reserve, approve or confirm a sponsorship.
When will packages and prices be available?
We're finalising the sponsorship prospectus for this inaugural edition. Join the waiting list or request the prospectus to be notified when details are available.
Can international organisations sponsor the event?
Yes. We offer international partnership opportunities including country pavilions, showcases and delegation programmes.
Are year-round partnerships available?
Yes. Sponsorship can be event-only or a year-round partnership across the Learning Hub and community.
How will sponsorship results be measured?
Reporting is aligned with the agreed objectives and the activations included in the final agreement.
Can agencies submit enquiries for clients?
Yes. Simply indicate that you're an agency or adviser acting for a client when you register your interest.
What happens after submitting the form?
Our sponsorship team reviews your submission and contacts you to discuss suitable opportunities. Nothing is reserved or confirmed until a written agreement is in place.
Picture It
Imagine what your sponsorship could create
Illustrative scenarios — not confirmed campaigns or guaranteed results — to help you picture how a Founding Sponsorship could work.
Guide a first-time buyer's journey
A first-time buyer arrives unsure about deposits, affordability and mortgage readiness. They attend a useful session, download a practical checklist, visit a buyer clinic and book a follow-up — with your brand a helpful presence throughout.
Possible activation
- First-Time Buyer Learning Journey
- Mortgage-readiness seminar
- Buyer checklist
- Clinic sponsorship
- Appointment booking
- Pre-event webinar
Put your product in their hands
Landlords, agents and professionals interact directly with your technology rather than just seeing a logo — a demo, real use-cases, questions answered, and a consultation arranged.
Possible activation
- Innovation Stage
- Demonstration zone
- Product workshop
- Expert panel
- Technology guide
- Bookable consultations
Reach UK investors, structured
UK investors discover a new international development through educational content, a market spotlight, a developer showcase and a private investor discussion — your project inside a trusted buyer-learning experience.
Possible activation
- International showcase
- Country spotlight
- Investor roundtable
- Digital project profile
- Delegation networking
- Follow-up campaign
Limited Availability
Founding Sponsor positions are deliberately limited
Founding Sponsor status is intended to offer meaningful positioning, category consideration and a closer working relationship with the inaugural show. Some categories may support only one Founding Sponsor; others a small number of complementary organisations. Availability, category rights and exclusivity are confirmed in writing.
Make your brand part of the property ecosystem
Whether your priority is visibility, thought leadership, customer engagement, strategic relationships or international growth, Property Expo Birmingham offers a platform to explore meaningful participation across the live event, Learning Hub and year-round community.
There is no obligation when registering your interest. Sponsorship opportunities remain subject to availability, suitability and written agreement.
Sponsorship opportunities, rights, deliverables and availability are subject to suitability, commercial agreement and written confirmation. Registering interest does not reserve, approve or confirm a sponsorship, and Founding Sponsor status is confirmed only in a written agreement. Any audience data or lead-generation activity will be managed in accordance with applicable privacy, consent and data-protection requirements.